WESTBRIDGE INSIGHTS

Expert insights

Practical perspectives on finance, management and technology to help you make better business decisions.

EXPERT INSIGHT

Where AI process automation creates real business value

AI automation creates the most value where a high volume of similar work is repeated, inputs are available digitally and the output can be checked against clear criteria. The starting point should…

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EXPERT INSIGHT

Accounting profit is not the same as cash in the bank

The short answer: accounting profit measures financial performance over a period, while the bank balance shows only the cash available at a specific moment. A company can therefore report a profit and…

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